Pita Inn — Branding, Marketing & Website
Some brands have values, and others embrace them in full force.
Pita Inn has been serving deliciously traditional Mediterranean food across Chicagoland for nearly four decades. Though simmered in ancestral cooking traditions and culinary authenticity, the Pita Inn brand found itself in need of a refresh that would take advantage of the evolving food and beverage industry and expand its rabidly loyal customer base. Pita Inn also brought us goals for expansion to better serve that expanding customer base. They provided a powerful story and divine cuisine. We spread the word.
SERVICES: Brand Messaging / Visual Identity / Brand Collateral / Photography / Website
Our team created a robust visual system featuring a library of textures and patterns, rich colors and bold icons and clean typography that exemplifies Pita Inn’s commitment to simple, traditional family-cooking.
Our team created a robust visual system featuring a library of textures and patterns, rich colors and bold icons and clean typography that exemplifies Pita Inn’s commitment to simple, traditional family-cooking.
We brought the new website to life with a dazzling gallery of professionally styled, lit and photographed dishes.
(If you’re hungry, we recommend you keep scrolling).
Our detailed photoshoots of Pita Inn’s most popular dishes provided a library of tantalizing photography for use across all future marketing and social media promotions. Because, especially online, the first bite you take will be with your eyes.
Capitalizing off their refreshed and elevated brand messaging, Pita Inn expanded to the big, big world of big-box retail, Costco, to be exact. Their Classic Hummus was to be the tip of their spear, and they needed a social media campaign to spread the word. So, as Pita Inn brought its hummus to 17 Costco locations across Chicagoland, we launched The Summer of Hummus.
Social posts, giveaways, promotions, in-store signage and a custom influencer push, assured Pita Inn’s Classic Hummus would be an instant Costco classic, too.
Capitalizing off their refreshed and elevated brand messaging, Pita Inn expanded to the big, big world of big-box retail, Costco, to be exact. Their Classic Hummus was to be the tip of their spear, and they needed a social media campaign to spread the word. So, as Pita Inn brought its hummus to 17 Costco locations across Chicagoland, we launched The Summer of Hummus.
Social posts, giveaways, promotions, in-store signage and a custom influencer push, assured Pita Inn’s Classic Hummus would be an instant Costco classic, too.
All around Chicagoland, we enlisted the help of Pita Inn’s own Pita Innfluencers to shout The Summer of Hummus from the rooftops. A shout that echoed louder and louder—until it got spicier.
All around Chicagoland, we enlisted the help of Pita Inn’s own Pita Innfluencers to shout The Summer of Hummus from the rooftops. A shout that echoed louder and louder—until it got spicier.
We helped Pita Inn get their next expansion item retail-ready by designing the packaging for Pita Inn’s own Mediterranean-style Hot Sauce. Our goal with their unique hot sauce was the same as our goal across the plate. We want you to be able to taste Pita Inn’s uniquely-styled spice without having ever taken a bite. And if you’ve already tasted it, the package should evoke its distinct, classic flavor.
But even that wasn’t enough. Pita Inn wanted you to feel as full—of heritage, of family, and the feeling of comfort that only a fresh, homemade meal can inspire—all just by seeing, reading and feeling their fresh-baked brand. So that when you crave Mediterranean, you crave Pita Inn.
We helped Pita Inn get their next expansion item retail-ready by designing the packaging for Pita Inn’s own Mediterranean-style Hot Sauce. Our goal with their unique hot sauce was the same as our goal across the plate. We want you to be able to taste Pita Inn’s uniquely-styled spice without having ever taken a bite. And if you’ve already tasted it, the package should evoke its distinct, classic flavor.
But even that wasn’t enough. Pita Inn wanted you to feel as full—of heritage, of family, and the feeling of comfort that only a fresh, homemade meal can inspire—all just by seeing, reading and feeling their fresh-baked brand. So that when you crave Mediterranean, you crave Pita Inn.
The Pita Inn brand identity is now a powerfully integrated story of heritage, dedication to nourishing their community with quality ingredients, and their iconic cuisine that’s fast, fresh and will keep you full. Place an order at pitainn.com to taste for yourself!
The Pita Inn brand identity is now a powerfully integrated story of heritage, dedication to nourishing their community with quality ingredients, and their iconic cuisine that’s fast, fresh and will keep you full. Place an order at pitainn.com to taste for yourself!
“We needed a local agency who understood what we’re about and the best approach for our brand locally as well as nationally. BatesMeron is the perfect partner because their reach and expertise is national, but they really understand our business as part of our community. When working with them, you feel like you’re working with a member of your own team.”
