American Academy of Cosmetic Surgery – ‘Where Science Meets Success’ Annual Meeting
Through our 20-year relationship with the American Academy of Cosmetic Surgery, we’ve worked across numerous projects. Most notably, each year we develop show-stopping designs that speak to the AACS’s powerful annual meeting themes, like ‘Where Science Meets Success.’
The AACS has no shortage of creativity.
An association for cosmetic surgery professionals, every year the AACS hosts an annual meeting for members to learn about the latest practices and innovations in cosmetic surgery—and every year, they develop a bold and enticing theme around which the meeting centers. When they came to us with the idea of ‘Where Science Meets Success,’ our imaginations ran wild with possible design executions to bring this powerful theme to life.
SERVICES: event messaging / visual identity / event collateral / event signage
To lend an impactful look and feel to the theme, ‘Where Science Meets Success,’ we took a highly stylized route of conveying the precision of cosmetic surgery practitioners and the individuals their work impacts. Using architectural line work to create planes against the face and body, our design emphasizes the structure needed to reach the next level of success and personifies individual development.
A key goal for AACS was to create a greater impact with direct mail. So, we focused on a solution that was both informative and enticing: a single mailer that served as a pleasing presentation of the advance program, schedule and other key information.
We also designed a boldly colorful envelope that stair-steps the direct-mail pieces in a user-friendly way. In a sea of postcards and boring white mail, this striking little package stands out and commands to be opened.
This look and feel was carried over to additional collateral with stirring black and white imagery, bathed in bright colors and gradients.
To continue building excitement for the meeting, print and out-of-home ads were strategically placed where AACS members were sure to see them. This served as a cohesive reinforcement of the AACS conference themes of science and success, exciting guests and setting the stage for another equally memorable event.
The capstone piece was the event signage, which leveraged the stark and eye-catching designs to keep attendees captivated throughout the course of the meeting.
The capstone piece was the event signage, which leveraged the stark and eye-catching designs to keep attendees captivated throughout the course of the meeting.
“The design by BatesMeron was nothing less than exceptional. They took a brainteasing multi-day schedule and turned it into a streamlined and attractive fold-out piece. The entire piece was stunning in its design and masterful in its approach. A prime example of the superior skill BatesMeron brings to the table.”
