When it comes to investing for retirement, very few people would hand over their savings to the Hamburglar. We want financial advisors we can trust, who have the knowledge and experience necessary to lead us to a secure and happy retirement.
Our clients at Investment Answers are definitely the opposite of Hamburglars. When you talk to them, you can feel how much they care about their clients and how knowledgeable they are on the subject of investing. Charged with a complete rebranding—logo, tagline and just about every kind of collateral imaginable—we worked to create something that captured their equal parts empathy and expertise.
Enter the Investment Answers lion, a symbol of sorts for IA’s role as a financial guardian for its clients. Another constant across the Investment Answers brand: atmospheric, nature-filled imagery that feels clean and fresh when compared to the stock photos of handshakes and people in suits endemic to the rest of the investment planning industry.
Thanks to Investment Answers’ Principal Travis Terlau and COO Kelly Terlau for giving us such rich creative territory to explore with their brand. Like what you see? Visit the portfolio section of our website to see some of our other branding projects.
