Our Top Logo Projects of 2011
Below you’ll find some of our most memorable logo projects of the year. Looking back, we were struck by the diversity of design. In particular, the range from more corporate identities to the more whimsical stood out. It’s rewarding as designers to have the opportunity to hit so many different notes—and we think you’ll agree that each logo “personality” fits the brand it represents.
As we mentioned earlier on our blog, Anchor Advisors had us design several logos before settling on their current identity. We went buck-wild with the opportunity to explore a full spectrum of ideas: some classic, some more modern, some clearly nautical and others more abstract.
We also had a blast working on the logos for Anchor’s new baby sibling, EnMast. Here the challenge (and fun) was making EnMast look like part of the family while giving it an identity all its own.
We usually kick off branding projects by asking some probing questions, designed to help us get to know our clients a little better. One of those questions is, “If your company was an animal, what animal would it be?”
Our friends at Investment Answers picked the king of the savannah—the lion. Which makes sense, as lions are strong, proud and protect their pack, like Investment Answers protects their clients from unwise investment strategies. So we used the lion as the inspiration for their logo, with the lion symbolizing Investment Answers’ role as a financial guardian. Roar.
Kurfuffl marked the very first time we got to brand an app. We were excited. And since Kurfuffl is a game, the whole project was whimsical and fun. Also exciting! We think the logos ended up pretty exciting, too.
UpShoot by Maria Zampini
The logos we designed for UpShoot, a family-owned horticulture consultancy, are so different from our other work. And we love it. The client wanted something that really broke away from other identities in the industry, so we got to explore a wide color palette while still expressing the concepts of life and growth.
We hoped you enjoyed this look back at the 2011 logo projects that were nearest and dearest to our hearts. Next—the songs and artists you should be listening to while at your desk. Get your iTunes ready.
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