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Marketing to men is not a new or novel concept. Marketing to women, well, that’s a different story.

The team at BatesMeron was recently inspired by a powerful, motivational and breathtaking Under Armour advertisement. However, the visually stunning 60-second spot isn’t like many other Under [...]

Back in 2011, I wrote a piece that explored common obstacles that arise when searching for stock photography. In my article, I likened the hunt for the perfect image to Indiana Jones’ quest for [...]