How ____ Got Its Name
Our brand naming process is very free-flowing. We welcome ideas from everywhere—news, pop culture, memories, school, stuff we see out the window—as we search for the perfect moniker for our [...]
6 Questions for: April Herring
April Herring is the New Product Development and Marketing Manager at Pacific Plug & Liner. Consider that PP&L grows enough young plants to fill their 250,000-square-foot facility, and [...]
Guest Blog Post: The Responsibility of a Name
Travis Terlau visits the blog this week to tell the story of his company’s recent rebranding. The financial advisory firm decided to take on a new name—Investment Answers. And, as rarely [...]
The Name Game
Written by Shirley Ellis and Lincoln Chase, “The Name Game,” or “The Banana Song,” creates a catchy number out of a simple rhyming game. You know, “Shirley, Shirley, banana-fana fo firley…” OK, [...]
Aiden, Ava and iGo: A Look at Naming Trends
The Social Security Administration recently released its annual list of the previous year’s most popular baby names. While the top 10 names for both boys and girls changed little from 2009, the [...]
A Pad By Any Other Name
Apple recently announced the arrival of its much-hyped iPad: a book-sized iPod touch that’s supposed to revolutionize something or other. And while I’m sure the iPad will be supercool as [...]
