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By Melanie Davis
In Design & Conquer
Posted June 25, 2013

How ____ Got Its Name

Our brand naming process is very free-flowing. We welcome ideas from everywhere—news, pop culture, memories, school, stuff we see out the window—as we search for the perfect moniker for our [...]

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By Becka Bates
In Design & Conquer
Posted November 27, 2012

6 Questions for: April Herring

April Herring is the New Product Development and Marketing Manager at Pacific Plug & Liner. Consider that PP&L grows enough young plants to fill their 250,000-square-foot facility, and [...]

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By Travis Terlau
In Design & Conquer
Posted February 7, 2012

Guest Blog Post: The Responsibility of a Name

Travis Terlau visits the blog this week to tell the story of his company’s recent rebranding. The financial advisory firm decided to take on a new name—Investment Answers. And, as rarely [...]

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By Andrew Lewis
In Design & Conquer
Posted October 18, 2011

The Name Game

Written by Shirley Ellis and Lincoln Chase, “The Name Game,” or “The Banana Song,” creates a catchy number out of a simple rhyming game. You know, “Shirley, Shirley, banana-fana fo firley…” OK, [...]

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By Melanie Davis
In Design & Conquer
Posted May 9, 2011

Aiden, Ava and iGo: A Look at Naming Trends

The Social Security Administration recently released its annual list of the previous year’s most popular baby names. While the top 10 names for both boys and girls changed little from 2009, the [...]

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By BatesMeron
In Design & Conquer
Posted February 2, 2010

A Pad By Any Other Name

Apple recently announced the arrival of its much-hyped iPad: a book-sized iPod touch that’s supposed to revolutionize something or other. And while I’m sure the iPad will be supercool as [...]

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