For this month’s Marketing Roundup, we have something old, something new, something borrowed and something basketball. (Sorry, not a lot of fascinating blue-related marketing articles going around!)
Retro Ads in Newsweek’s Mad Men Issue
Top brands are celebrating the return of Mad Men by reviving the design and copy treatments from their 60s-era advertising. A few re-ran vintage ads, but most brands reimagined their current campaigns through a 60s lens. We particularly enjoyed the Allstate “Mayhem” ad and Dunkin’ Donuts’ mod design.
Facebook Timeline for Brands: It’s About Storytelling
If you manage your brand’s Facebook page, you’ve probably heard the news that brands will be switching over to the new Timeline layout on March 30, 2012. As this guest post from Forbes.com points out, the new Timeline is more than a different design—it requires you to think about your Facebook presence in a new way. Read the post for great tips on sharing your brand’s history and creating stories that will get told again and again.
Could Pinterest Become the Next Napster?
We’ve written before about using Pinterest for business, but this article points out the issues created when you pin images you don’t own. It will be interesting to see how Pinterest addresses these copyright issues. For now, brands using Pinterest might want to tread carefully when using content that’s not their own.
Most March Madness Fans Will Place Their Bet on a Name-Brand Team
For all but the most die-hard basketball fans, brand strength has a greater effect on how people fill out their brackets than actual team performance. Name brands, such as Kentucky, Duke and Indiana, often find their way onto brackets based on familiarity and history rather than the skill of the players on the court. Just another example of how consumers don’t always make decisions in a rational, analytical way—and how a great brand can have great power.
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