Design & Conquer

As a branding fanatic, I know all too well the more famous logo evolutions out there. Looking at brands like Starbucks, Pepsi or Shell Gasoline through the years, it's clear that logo [...]

With all the different ways to interact with your customers or clients, it can be hard to choose which option is the best. These days it goes well beyond traditional advertising to include social [...]

It’s been 10 years since Gary Hustwit released the Helvetica documentary that sent designers and type-nerds around the world into a tizzy, so a fresh look into the world of design and creativity [...]

To many, March 17th, 2017 was either St. Patrick's Day, day two of the NCAA March Madness tournament or just a regular old Friday. To others, including myself, it was a day I have been waiting [...]

For those who don’t know, MailChimp is an email marketing platform that helps its customers around the world sell goods and advertise their brands. In early 2017, MailChimp embarked on its first [...]

Meet the newest member of the BatesMeron team, Ricardo Gomez! Ricardo is a recent Columbia College grad, Chicagoland native and our super-sweet design intern! 

It’s safe to say that advertisers are always on the hunt for new ways to engage and connect with consumers. Sometimes that’s humor, sometimes it’s a saccharine heart-tugging narrative and [...]

Instagram is by far my favorite social network because it truly is what you make of it. The ability to curate a feed of exactly the type of media you want to see makes it one of my favorite [...]

How well do you know Chicago? Recently we tested our own Chicago knowledge while putting together an engaging, Windy City-centric infographic for our client C+R Research. That got us to thinking, [...]

It’s impossible to travel these days without seeing people proudly wearing apparel of their home town. Airports are filled with local pride in the form of hats, t-shirts, coffee mugs—you name it, [...]