April showers bring May Flowers…and also another edition of our Marketing Roundup. Here are four articles that will shower you with marketing knowledge.
Tweet, Update or Share?
We wrote about infographics last week—here’s an infographic that helps you figure out which social network you should use for specific purposes. Some of the suggestions offered by business consultant network Zintro include using Facebook to interact on a personal level, using Twitter for instant customer service and demonstrating industry expertise on Google+ and LinkedIn.
A Message that Glows in the Dark
To alert hungry people that McDonald’s is open 24 hours a day, Vancouver agency Cosette designed a reflective billboard that is only visible at night. Check out the link above for pics—in the day, nada (see above); at night, a headline and the familiar McDonald’s arches. What a creative way to communicate a simple, clear message.
A Portrait of NBA/NHL Fans
The NHL playoffs are underway, and the NBA playoffs are just around the corner. While sports fans are glued to their TVs, savvy marketers are tapping into the passionate attention of these hockey and basketball enthusiasts. Experian conducted a study of NBA and NHL viewers to help marketers better understand these audiences. (The data is from last year, but the insights are still great.) Among the nuggets here: NHL fans are above-average eBook readers, and both groups are above-average beer drinkers.
Brands Celebrate Earth Day
Did you throw a party for Mother Earth on Sunday? Target did—the retail giant handed out 1.5 million reusable bags to customers. As with nearly everything Target does, the bags are impeccably branded, with a bullseye surrounded by the slogan, “Fill. Refill. Repeat.” Target also created an Earth Day website for the occasion, where shoppers could find savings on sustainable products.
Did your brand do anything for Earth Day? Let us know by commenting on our Facebook page or our LinkedIn page!
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