3 Big Reasons Why Infographics Are the Cat’s Pajamas

If you haven’t noticed, infographics have become the go-to route for sharing just about any kind of information. From facts on the fittest cities in America to determining who drives better, males or females—infographics are taking over the world of communication.

Now you might be wondering, what’s the big deal? Why is it so cool to use graphics to provide information? Well, here are three great reasons infographics are worth your time and your company’s time:

1. Infographics are easier to understand. Visual learners make up 65% of the population—and 90% of the information that comes to the brain is visual. The brain processes images 60,000 times faster than text. Providing a picture really is worth a 1,000 words.
2. Infographics are more eye-catching. Taking time to create a visually appealing piece of art can really pay off. Infographics make you stand out and create a stronger impression than plain text. They’re also an easy way to add some spice to otherwise flavorless information.
3. Infographics go viral. All it takes is a clever, funny or interesting infographic to set fire across the interweb. Infographics are 30 to 40 times more likely to be viewed and shared vs. text. With the click of a button, an infographic can take over social media and blogs. This buzz can generate more traffic to your website and benefit your SEO.

Here at BatesMeron, we know and appreciate the benefits of using infographics. Our most recent usage of an infographic was for sales and use tax consulting firm YETTER, where we illustrated facts on tax burden. Check it out to learn more about the taxes you might owe—or to simply see a great infographic in action.