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Everyone has heard the adage, “Don’t judge a book by its cover.” Some people may even live by this phrase. But for creative people, the task of setting aside face value and [...]

We recently partnered with breeding company Sakata Seed America to evolve the brand of their all weather petunia, Super-Cal. We worked with the company to create a solution that resulted in a [...]

Brand taglines come in all shapes and sizes. From motivational (“Just do it.”) to evocative (“Maybe she’s born with it. Maybe it’s Maybelline.”) to unrivaled [...]

Sometimes we overhear things in the office that we can’t forget. So, we started a growing list of office quotes…and decided to illustrate them. Enjoy.

This year I made a special trip out to California to check out the Northern section of the horticulture industry’s California Spring Trials (CAST). While there I was able to be a part of our [...]

Here at BatesMeron we love going into projects that give us a blank slate for creativity, but we need a device to corral all of our ideas. That’s where mood boards come in. We use mood [...]

Melissa Leonard is an Art Director at BatesMeron Sweet Design. In that role, she works to ensure that all creative development serves the client’s purpose and supports their vision. [...]

It’s one thing to create a team but an entirely other thing to create teamwork. At BatesMeron, we believe that operating as a team increases our performance and allows us to produce our best [...]