Picture from Suri’s Burn Book One of the most essential copywriting tasks is establishing voice. Voice is the personality and style of a body of writing. If you’re creating a brand from [...]
Brad Farris, principal at Anchor Advisors, stopped by the blog just last month. However, he shared something so insightful in his own newsletter that we couldn’t resist featuring him again. [...]
Pinterest: if you’ve heard of the site, you probably think of it as a place for virtual window shopping, DIY crafts and planning weddings to grooms who may or may not exist. But don’t write this [...]
Travis Terlau visits the blog this week to tell the story of his company’s recent rebranding. The financial advisory firm decided to take on a new name—Investment Answers. And, as rarely [...]