Trading Technologies – Brand Book & Principle Posters
The financial industry is a master at making money, so why change right?
That’s not exactly how Trading Technologies looks at it. As pioneers in the futures, options and cryptocurrency trading space, they partnered with us to make sure the qualities that set TT apart are always front and center—for their users and for their team.
SERVICES: Brand Collateral / Marketing / Illustration / Photography
We give the TT team marketing support rooted in a branding background, developing highly visual collateral that adds depth, excitement and a human touch to a brand that cares deeply about how it’s presented.
This started by studying their brand guidelines until we knew them by heart. Why? Because a brand is the heart and soul of a company. Without a strong connection to it, we’d never be able to unleash our creativity and pursue endless possibilities for them in an authentic way.
Our first order of business was their brand book. Now in its second installment, it continues to evolve the way TT presents itself through a visual mix of messaging, core values and details about their product and service offerings.
Our first order of business was their brand book. Now in its second installment, it continues to evolve the way TT presents itself through a visual mix of messaging, core values and details about their product and service offerings.
Photoshoots we organized and art directed communicate that TT’s people are what set them apart.
Going hand-in-hand with the commitment and enthusiasm Trading Technologies shows for its values and culture, we’ve collaborated since 2016 to concept, draw, design and develop an ongoing series of limited-edition posters that illustrate each of the company’s four core principles.
2016
The series debuted with a retro-futuristic space exploration theme that brought together freehand sketching, refinement in Procreate and a high-quality inkjet final product bathed in the rich blues, teals and grey of TT’s brand colors.
2017
To celebrate TT’s 13 locations around the globe, the second installment in the poster series adopted a vintage travel poster design, with hand illustrated depictions of iconic landmarks and added textures that emulate vintage printing techniques.
2018
For year three, Trading Technologies challenged us with a completely new direction: Neon. Along with careful selection of images that embody the TT principles, we’ve added neon sign call-outs and subtle easter eggs that call back to the brand.
2019
Our 2019 posters really upped the ante. We took a classic blueprint approach to not only convey TT’s principles, but also celebrate their many groundbreaking patents and company milestones.
“The folks at BatesMeron really get it. After just a few work sessions they were off and running, internalizing the information of our business and brand very well. I was really impressed with their creativity. They bring a nice balance of thinking while playing within the guidelines of our brand. The BatesMeron team shows responsiveness, insight, creativity and a comfortable professionalism that makes collaboration enjoyable and effective.”
