With the big bloom of petunia and the iridescent colors of calibrachoa, hybrid flower Super-Cal is anything but average. So when Super-Cal’s breeding company, Sakata Seed America, came to us to evolve the identity of their all-weather petunia and more effectively communicate its features, we knew the roots would grow from power and punch.
Beginning with paper and pencil, the new identity for Super-Cal was inspired by the plant’s tough yet beautiful nature. To create a more identifiable and lively look, we added dimension through color, layers and backgrounds. We also simplified the color palette to yellow and purple to create a more cohesive and bold tone. These design decisions resulted in an evolved identity that brought a stronger sense of energy and life into the brand, emphasizing the unstoppable qualities of Super-Cal.