Pacific Plug & Liner — Event Branding
Charting Terrain
BatesMeron worked alongside our client to build on the success of past themes while delivering something fresh, intriguing and memorable. PP&L landed on the idea of a “Retro Road Trip,” and our team set out to create a compelling theme build-out that drew heavily from the iconic signage seen across America’s national parks, as well as the retro travel aesthetic of the 1960’s.
SERVICES: campaign theme / messaging / design / campaign logo / swag / microsite / print
Dynamic Design
Our design team was inspired by retro signage, collage elements and bold color blocking forms when crafting each piece. We also incorporated vivid colors paired with line art illustrations and cut out photography of PP&L’s floral offerings to highlight the bright perennials we were tasked with showcasing.
Dynamic Design
Our design team was inspired by retro signage, collage elements and bold color blocking forms when crafting each piece. We also incorporated vivid colors paired with line art illustrations and cut out photography of PP&L’s floral offerings to highlight the bright perennials we were tasked with showcasing.
Paired with the webpage, social media posts and email blasts created to promote the event online, this theme had guests ready to embark on an adventure led by PP&L.
Paired with the webpage, social media posts and email blasts created to promote the event online, this theme had guests ready to embark on an adventure led by PP&L.
Pulling Out All the Trail Stops
To bring the Retro Road Trip theme to life, we created trail markers, banners and information cards detailing each perennial variety. PP&L also needed a catalog to hand out to potential vendors at the event. This catalog was the perfect opportunity to continue building upon the theme by turning it into a guidebook and passport, similar to the official National Parks Passport.
Pulling Out All the Trail Stops
To bring the Retro Road Trip theme to life, we created trail markers, banners and information cards detailing each perennial variety. PP&L also needed a catalog to hand out to potential vendors at the event. This catalog was the perfect opportunity to continue building upon the theme by turning it into a guidebook and passport, similar to the official National Parks Passport.
To inspire discovery and curiosity,
guests were given the the PP&L catalog which was inspired by field guides. This field guide had everything a visitor would need for their roadtrip, including trail map, varietal information and spaces to collect trail stamps. The stamps were such a hit they were turned into physical badges that PP&L staff wore throughout the event.
To inspire discovery and curiosity,
guests were given the the PP&L catalog which was inspired by field guides. This field guide had everything a visitor would need for their roadtrip, including trail map, varietal information and spaces to collect trail stamps. The stamps were such a hit they were turned into physical badges that PP&L staff wore throughout the event.
“Working with BatesMeron Sweet Design on the Pacific Plug & Liner National Parks theme for the 2024 California Spring Trials was an absolute pleasure. Their creativity and professionalism shined on this project, and the final design surpassed all our expectations. BatesMeron Sweet Design truly captured the essence of National Parks, the designs are so nice I am reprinting a few for my home. The attention to detail not only brought our vision to life but also played a significant role in the success of the event. The feedback from attendees was overwhelmingly positive, praising the stunning visuals and cohesive theme, many saying Pacific Plug & Liner had the best design of any company showcasing at the event. We couldn’t have asked for a better partner in bringing this project to fruition. Thank you, BatesMeron Sweet Design!”
“Working with BatesMeron Sweet Design on the Pacific Plug & Liner National Parks theme for the 2024 California Spring Trials was an absolute pleasure. Their creativity and professionalism shined on this project, and the final design surpassed all our expectations. BatesMeron Sweet Design truly captured the essence of National Parks, the designs are so nice I am reprinting a few for my home. The attention to detail not only brought our vision to life but also played a significant role in the success of the event. The feedback from attendees was overwhelmingly positive, praising the stunning visuals and cohesive theme, many saying Pacific Plug & Liner had the best design of any company showcasing at the event. We couldn’t have asked for a better partner in bringing this project to fruition. Thank you, BatesMeron Sweet Design!”
