Old Red Truck – Branding
Work Hard. Relax For Real.
Old Red Truck is for the hemp customer who puts in long hours all day and wants to take a load off when they get home. They like a product that’s easy and reliable, not a big production. They’re looking to minimize the time between clocking out and putting their feet up and maximize their time to relax and unwind.
SERVICES: brand messaging / visual identity / brand collateral
The client brought us the name Old Red Truck and the audience they wanted to target: the quintessential American with an appreciation for the beautiful, simple moments, like driving on an open road with the windows down, the sunshine tanning your face, and your favorite song blaring on the radio.
The client brought us the name Old Red Truck and the audience they wanted to target: the quintessential American with an appreciation for the beautiful, simple moments, like driving on an open road with the windows down, the sunshine tanning your face, and your favorite song blaring on the radio.
Embrace Your Heritage with Old Red Truck™
Our creative team took a journey down dusty roads, past rusted metal signs, vintage gas pumps and charming white fences, straight to the heartland of America. We hoped to remind the consumers of that warm feeling of being back home.
Embrace Your Heritage with Old Red Truck™
Our creative team took a journey down dusty roads, past rusted metal signs, vintage gas pumps and charming white fences, straight to the heartland of America. We hoped to remind the consumers of that warm feeling of being back home.
Our copy team embedded the no-frills good life this audience appreciates into the brand collateral. We aimed to generate a nostalgic, hometown feeling with verbiage like “locally grown” and “fresh from the farm” on the packaging and marketing materials.
This project resulted in packaging for nearly a dozen hemp flower strains, keeping the Americana branding classically cool. While the bold colors originally catch the customer’s attention, the high-quality hemp keeps them coming back.
“BatesMeron did a great job encapsulating our target audience and their needs. They made each sub-brand stand out drastically from the others, too. The packing looks just like what we pictured when we conceived the name, Old Red Truck.”
“BatesMeron did a great job encapsulating our target audience and their needs. They made each sub-brand stand out drastically from the others, too. The packing looks just like what we pictured when we conceived the name, Old Red Truck.”