Hemingway Chimney — Branding, Marketing & Website
With a legacy dating back to 1948, Hemingway Chimney established themselves as the premier choice for large and technical chimney installation in the Chicagoland area. Seeking to breathe new life into their brand, Hemingway Chimney entrusted BatesMeron with the tasks of revitalizing their image and creating a new website, showcasing their expertise and commitment to excellence in the industry.
Discovering the Heming-Way
During our Discovery Session, we learned that Hemingway Chimney had earned a reputation as the foremost authority in chimney installation thanks to their exclusive specialization in chimneys and esteemed legacy as a cherished father-son small business. However, after selling the company in 2016, their hard-earned standing began to fade.
To reclaim—and even surpass—their former glory, a strategic rebrand was needed. The aim was to rebuild client confidence, attract new customers and effectively communicate their cost-effective, contractor-friendly approach. Reuniting much of the original installation team played a crucial role in resurrecting Hemingway’s reputation—infusing unmatched knowledge and experience into the company’s toolbelt and reinforcing their position as industry leaders.
SERVICES: brand messaging / visual identity / brand collateral / website / ongoing marketing
Revamping the logo was pivotal in the rebrand, as it addressed the confusion tied to Hemingway Chimney’s original logo—which often associated them with residential chimney services. Our design exploration achieved a refined logo, striking a balance of recognition and clarity while emphasizing their expertise as industrial chimney specialists.
Revamping the logo was pivotal in the rebrand, as it addressed the confusion tied to Hemingway Chimney’s original logo—which often associated them with residential chimney services. Our design exploration achieved a refined logo, striking a balance of recognition and clarity while emphasizing their expertise as industrial chimney specialists.
The refreshed messaging, coupled with the renewed logo, colors and graphic standards, seamlessly aligned with Hemingway Chimney’s message of timeless reliability. This cohesive visual identity not only honored their established reputation but also propelled it forward, positioning Hemingway Chimney as a modern yet classic symbol of dependability in the construction and HVAC industries.
Our brand guides were crafted with a modern and clean aesthetic, establishing clear and concise directives for updated collateral. These guides serve as blueprints, ensuring a consistent visual experience across all branded materials. With their contemporary edge and precise instructions, our brand guides provide the essential framework for producing captivating and unified collateral.
Our brand guides were crafted with a modern and clean aesthetic, establishing clear and concise directives for updated collateral. These guides serve as blueprints, ensuring a consistent visual experience across all branded materials. With their contemporary edge and precise instructions, our brand guides provide the essential framework for producing captivating and unified collateral.
Finally, we directed our attention to Hemingway Chimney’s website, saturating it with our reenergized messaging and branding. This update not only showcased their specialties but also strategically emphasized key areas of their expertise. By spotlighting their niche services, highlighting stand-out projects and sharing rave reviews, the website was transformed into a dynamic platform that authentically represented Hemingway Chimney’s legacy of excellence.
Finally, we directed our attention to Hemingway Chimney’s website, saturating it with our reenergized messaging and branding. This update not only showcased their specialties but also strategically emphasized key areas of their expertise. By spotlighting their niche services, highlighting stand-out projects and sharing rave reviews, the website was transformed into a dynamic platform that authentically represented Hemingway Chimney’s legacy of excellence.
“BatesMeron nailed it with Hemingway Chimney’s brand refresh and new website. They didn’t just give us a new look—they helped us tell our story in a way that connects to our roots and our audience. Throughout the project, they made sure we felt heard and guided us step by step. Working with their team felt like a true partnership, and we’re over the moon about our awesome new website and brand.”
“BatesMeron nailed it with Hemingway Chimney’s brand refresh and new website. They didn’t just give us a new look—they helped us tell our story in a way that connects to our roots and our audience. Throughout the project, they made sure we felt heard and guided us step by step. Working with their team felt like a true partnership, and we’re over the moon about our awesome new website and brand.”
