CT Mechanical – Branding & Marketing
CT Mechanical: Branding & Marketing
“We service the f@#% out of you.” Seven simple words that the CT Mechanical team used to describe their business when they came to us for a new identity. Is client love at first meeting possible?
CTM is a no-filter, woman-owned and managed group
of mechanical contractors and people pleasers. They came to us full of vision and attitude but shy on brand identity. With their words echoing in our heads, we set our own passionate problem solvers to the task of designing a brand brimming with as much personality as CTM has on tap when you work with them in person.
Service: BRAND MESSAGING / VISUAL IDENTITY / BRAND COLLATERAL / MARKETING / photography
Visually, we incorporated their existing logo into a robust identity system that includes fonts, accent colors, patterns and custom photography—from a shoot we organized and art directed—and gives the brand a visual language as bold and human as its new personality. All while reinforcing CTM’s reputation as a refreshing alternative to other mechanical contractors.
To make sure the new CTM really sings with the team, their values also got the brand treatment, blown up larger-than-life and plastered around their workspace.
“BatesMeron worked hard to understand our business and establish a voice that complimented and advanced our mission. Other vendors we’ve worked with have required a hands-on approach to leading the team, whereas BatesMeron has guided us through the process and worked collaboratively to achieve the best possible results.”