Archives

I grew up, as I’m sure we all did, reciting a rule that was engrained in my memory from the first time a police officer came to my elementary school for a fundamental safety lesson: never get in [...]

I’m sure everyone has heard of the weight loss plan, Weight Watchers. But after 55 years, this diet membership brand has decided to shed their values to better align with today’s standards of health.

New year, new presumptions. While it’s incredibly easy to take shots at a global brand like McDonald’s, recent criticism of the quintessential burger chain’s new takeout packaging design is [...]

Kelly Terlau’s title is Chief Operations Officer, but if she was being accurate about everything that she does at Investment Answers, her business card would be filled to the brim: [...]

USA Today got a facelift for its 30th. Last week, the newspaper unveiled a bold logo and layout redesign in an effort to stand apart from its competitors and entice more advertising and sales. I [...]

Sometimes we’re so proud of our clients, we could burst. We get very close to them and their brands during the brand development process, and when we see them doing great work and achieving [...]

We recently helped our friends at Anchor Advisors go through a rebranding. A passionate team of small business and non-profit advisors, they already had a wealth of business expertise, devoted [...]