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 Consistent Branding: Keeping the Sales vs Marketing Peace
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By Linda Dao
In BatesMeron, Creative Capitalism
Posted August 19, 2019

Consistent Branding: Keeping the Sales vs Marketing Peace

Since the dawn of the modern business model, sales and marketing teams have had a notoriously rocky relationship—made rockier by the fact that they are two of the most critical departments in any [...]

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 Dunkin’: A Rebrand Done Right
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By Horacio Acevedo
In Design & Conquer
Posted January 22, 2019

Dunkin’: A Rebrand Done Right

As a designer, I like to follow many design blogs and feeds. I love reading about new trends and concepts, but one thing that never fails to get my attention is when major companies undergo rebrands.

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 Shedding the Weight
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By Todd Pierce
In Inspiration Information
Posted October 2, 2018

Shedding the Weight

I’m sure everyone has heard of the weight loss plan, Weight Watchers. But after 55 years, this diet membership brand has decided to shed their values to better align with today’s standards of health.

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 Marketing to Women Done Right
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By BatesMeron
In Design & Conquer
Posted August 7, 2014

Marketing to Women Done Right

The team at BatesMeron was recently inspired by a powerful, motivational and breathtaking Under Armour advertisement. However, the visually stunning 60-second spot isn’t like many other Under [...]

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 6 Questions for: Todd Sigety
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By Becka Bates
In Design & Conquer
Posted August 20, 2013

6 Questions for: Todd Sigety

Todd Sigety is the President of the International Society of Appraisers. As an expert appraiser, Todd is certified in Antiques and Residential Contents—making him qualified to appraise a wide [...]

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