Nobody wants to work somewhere they hate. That seems pretty obvious, but it’s becoming more relevant to workers and management alike. People are voluntarily leaving jobs more than they have in years. These departures have a lot to do with companies’ responses to the pandemic, which showed a stark contrast between the workplaces that care about their employees and those that do not. If you want to retain the great employees you have and attract amazing new ones, your company culture is a big part of the equation.
Company culture matters because it motivates. For most employees, the company they work for becomes part of their identity. Their feelings about this identity manifest in several ways that directly impact work output.
There is no doubt that the move to remote working has made it more challenging to promote a sense of community. It can be tricky to instill culture into the hearts and minds of new employees you’ve never met in person, and just as hard to remind long-term employees what the organization stands for. This dilemma will likely continue as more organizations move to a hybrid model. With team members working from multiple locations, leaders must strive harder to create and nurture the culture.
So how do you promote a strong company culture in any working arrangement? The foundation always starts with having shared values.
The importance of corporate values and the culture they create cannot be overstated. Today’s most successful companies know that to attract and retain both employees and clients, they must define and instill values that make their organizations great.
Defining and documenting values carefully, sharing them company-wide and ensuring that this documentation is accessible for all employees to refer to are essential steps for maintaining a strong culture—and with hybrid work, it will be particularly critical.
Here are some creative ways to bring corporate values to life that work for everyone, no matter where they are working from.
Looking for ways to promote your company culture? Look no further—BatesMeron is here to help. Reach out to learn more!