Fredman Design Group creates work to be lived in and experienced

to inspire the people who live and work in the spaces they design, and they needed to give clients a clearer sense of what makes Fredman’s brand as unique as they are. From their parent logo mark to branding for their retail stores to marketing collateral, every element we crafted had to engage the senses and broaden their clients’ understanding of what makes Fredman Design Group so distinct.

SERVICES:   BRAND MESSAGING / VISUAL IDENTITY / DIGITAL

The Fredman Design Group team chose to sidestep a traditional tagline, so we wrote a series of headlines that serve as mantras on their passion and approach to design.

One of Fredman’s main goals for their rebrand was to announce a new chapter that builds on their history as distinct voice in the design community. The right updates to their logo mark did the trick.

Very early on, we learned that designing for Fredman is an opportunity for us to leave the tidy confines of traditional branding and branch out into a more artistic wilderness. When it came to introducing this new Fredman to the world, nothing short of a feast of sights and textures would do.

Formerly known as 350 West, we also gave Fredman’s retail stores a completely new name— Foundation 2—and a new eclectic, artisan look to go with it.

The new identity is built on messaging that shines the spotlight on Fredman’s commitment to meaningful design—in a voice that’s undeniably theirs, of course.