It’s a summer marketing roundup, and we’re having a blast. Pour yourself an ice-cold drink and enjoy some fun reading on summer marketing campaigns, an end to looking dumb on Facebook, a font that’s rejuvenating a city and more.
Selling Sun to the Sunburnt
Summer in Arizona does not sound enticing at first thought, unless your life ambition is to melt into a puddle. Looking to challenge that perception and showcase the beauty of their sundrenched state, the Arizona Office of Tourism launched an interactive summer ad campaign to start a conversation with potential tourists.
Called “Discover a Summer Worth Sharing,” the campaign lets travelers share their Arizona adventures on Facebook, Twitter and Pinterest as well as the campaign’s website, SummerInAZ.com. The website also shares what Arizona residents like to do during their summers, with ideas for activities and itineraries. The personal approach goes a long way in making Arizona seem like more of an oasis than desert.
Behind-the-Scenes of a McDonald’s Burger Shoot
Ever had a craving for a fast-food burger and then wondered why your meal doesn’t look as…delicious as the food in the commercials? A visitor to a McDonald’s Canada website had the same question. McDonald’s responded by shooting a behind-the-scenes video of their food photography and filming process, explaining why food is “styled.” We think this honest approach is a good marketing strategy, though their message could be lost among those who aren’t as familiar with Photoshop and other editing tools—and why they’re necessary.
Facebook Comment Editing
Finally, we don’t have to feel the (permanent) shame of bad commenting! Maybe it was a simple grammatical error or maybe you just wrote something stupid, but thankfully, Facebook is now giving users the ability to edit comments. Although it isn’t clear how the change will happen or what will happen when you make edits—Facebook is giving us a smidge of our dignity back, and we’re taking it.
Typefacing a City Back to Life
A team of creatives is taking an unconventional route to help restore energy and creative spirits within their southern town. Brand consultant D.J. Trischler and typeface designer Jeremy Dooley ran into each other at a coffee shop and were struck by inspiration: What if Chattanooga had its own typeface? Though not a common concept in the US, many European cities have custom typefaces to distinguish themselves. The talented team collaborated on a typeface that reflects Chattanooga’s history and spirit, and their grassroots campaign is gaining steam. The public has embraced the project, and “Chatype” might now be used throughout the city. From bike lanes to street signs to city websites, these inspired creatives are hoping to give Chattanooga a fresh and unique style to call its own.
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