Get Something Exciting This Summer

A motorbike is not just a form of transportation—it is a lifestyle; it’s an addictive freedom.

Step 1: Choose Your Motorbike

Sport Bike: If you want something cool and fast, you can’t say no to a Sport Bike! This is my favorite motorbike. While you are riding, you must lean forward, nearly laying down on the motorbike. The downside is that the rear seat is tiny and hard to sit on. This bike is only recommended for short distances.

Cruiser: If you want to go on a short motorcycle trip, perhaps in Illinois, the Cruiser is a good option! It is comfortable for both riding and sitting on the rear seat, plus you can add two boxes to the sides to hold your luggage.

Adventure: Say you want to ride through the mountains on your trip—the Adventure motorbike provides better throughput capacity (and therefore, better speed and acceleration). The Adventure usually has a higher height as well, making riding more comfortable.

Touring: If you are interested in cross-country motorcycle travel—for example, if you want to ride from Chicago to California on your motorbike—the professional Touring motorcycle is a really good choice; it will provide enough stability throughout your trip.

Standard: If you’re looking for a motorbike for daily use and commute, the Standard is your best bet. It is usually smaller and lighter than the Sport Bike, so it is easy to drive and comfortable to ride—it also looks really cool. I’d say this is the best choice for a newbie.

MotoCross: This is a fast, professional bike; you may have a better chance of seeing it in a professional cross-country race.

Here are some fun tips for how to recognize different types of motorcycles:

• Standard – Look out for a muscle guy on a bike with a naked mechanical skeleton
• Sports Bike – Keep an eye out for athletes with tight-fitting racing suits
• Cruiser – Be on the watch for a classic biker in a leather jacket
• Adventure – See if you notice an explorer with a camping bag
• Touring – This one’s easy—a moving luxury sofa
• Motocross – You’ll see this in a professional race

No matter which motorcycle you like, first thing first: Make sure you protect yourself well, wear protective clothing and remember that helmets save lives. No helmet, no motorbike. The coolest thing is not how fast you ride; it’s the moment you get home safely.

A note from the team:

A fun thing to remember is that our passions can influence our work! Take this illustration (which became one of our team hoodies!) based on Dan’s love for motorcycles and her very feisty cat, Lu Ban.

As you enjoy fun in the sun this summer, pay attention to the things that bring you joy, the things that spark connection, and the things that stick with you as the season ends. Then think about how to incorporate them into your brand—sometimes, the best ideas can come from the most unexpected places!