A Mother’s Guide to Art Direction

This past weekend was Mother’s Day. Heartfelt cards were exchanged, flowers were in bloom and my big-gulp cup runneth over with mimosa. As the only mom on the BatesMeron team, I consider it my duty to captivate my colleagues with fascinating stories on subjects that range from who made what part in the fifth grade spring musical to the highlight reel from yesterday’s soccer game. (You’re welcome, all of you.)

As an art director at BatesMeron, I help to guide our work by reviewing, providing inspiration, analyzing and judging. I sense a strong overlap in these two positions and thus must seize this timely opportunity to share some mother-meets-art director commentary with you. Here’s a mash up of commonly heard utterances and how they translate between work and home.