LIFT – Branding & Design
We Have Liftoff
Our first challenge was to weave this new program into our existing family of K12 brands—with a special focus on RedThread, K12 Coalition’s literacy program. We needed to illustrate a clear connection to the brand family while also building LIFT a unique identity. Inspired by the concept of “lifting off,” we began brainstorming the possibilities—from patterns to graphic treatments to characters.
SERVICES: branding / design / website design / marketing collateral / illustration
Logo Exploration
Armed with inspiration, we began experimenting with a range of logo options. We pulled threads from our RedThread branding work, breathing new life into a few “saved for later” concepts and evolving them into vibrant new marks, hand-drawn fonts and expressive design elements.
Logo Exploration
Armed with inspiration, we began experimenting with a range of logo options. We pulled threads from our RedThread branding work, breathing new life into a few “saved for later” concepts and evolving them into vibrant new marks, hand-drawn fonts and expressive design elements.
A Guide for Takeoff
With the logo locked in, we turned our attention to building out the brand’s visual language. We designed a detailed style guide—complete with typography, color palettes, photography treatments and illustrative assets—giving the K12 Coalition team everything they need to apply the LIFT brand seamlessly across every touchpoint.
A Guide for Takeoff
With the logo locked in, we turned our attention to building out the brand’s visual language. We designed a detailed style guide—complete with typography, color palettes, photography treatments and illustrative assets—giving the K12 Coalition team everything they need to apply the LIFT brand seamlessly across every touchpoint.
LIFT GUIDELINES
LIFT GUIDELINES
From Theory to Application
Once the style guide was finalized, we shifted from strategy to execution—designing a suite of teacher templates and developing illustrative graphics to enhance and enliven the LIFT curriculum.
From Theory to Application
Once the style guide was finalized, we shifted from strategy to execution—designing a suite of teacher templates and developing illustrative graphics to enhance and enliven the LIFT curriculum.
Next, we dove into designing decks, rebranded templates, lesson documents and other materials used in bringing this professional development program to life.
Next, we dove into designing decks, rebranded templates, lesson documents and other materials used in bringing this professional development program to life.
“This has to be one of my most favorite projects that I have ever worked on as a creative director. To see it come to life has been a true joy. Thanks again to BatesMeron Sweet Design for helping us pull together one of the most fun brands that will truly impact the lives of teachers and students. Who doesn’t want to work with curriculum that is designed with bringing teachers joy while they are doing what they are called to do!”
“This has to be one of my most favorite projects that I have ever worked on as a creative director. To see it come to life has been a true joy. Thanks again to BatesMeron Sweet Design for helping us pull together one of the most fun brands that will truly impact the lives of teachers and students. Who doesn’t want to work with curriculum that is designed with bringing teachers joy while they are doing what they are called to do!”
