Say hello to the newest intern to join the BatesMeron ranks, Maggie Curran! Maggie is a second-semester senior at Columbia College here in Chicago. She’s a budding wordsmith of the highest order, majoring in advertising, and she’s currently occupying a desk in our office to assist in all things copywriting.
I interviewed Maggie as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who make us proud. Sometimes I like to turn the tables and put our own staffers in the hot seat so you not only get to meet them, but also see just how special our team really is.
I always knew I liked to write and wanted to pursue it in my career, but I wasn’t always set on the advertising industry. I tried my hand at journalism and television writing before giving copywriting a try and ultimately loved the challenge of developing creative work that appeals to specific consumers while also satisfying a client’s needs. It’s a little bit of everything I like: writing, editing, ideation, competition, teamwork, design and, most importantly, creativity.
I’m really excited to get a feel for what working at an actual agency is like on a day-to-day basis, getting to do meaningful work for real clients, and growing as a copywriter among fun, friendly and skilled industry professionals. Plus, I’m pretty excited that there are dogs at the office.
If I wasn’t pursuing copywriting, I would probably try my hand at film editing. I took a course on editing and learned that the shark in Jaws was pretty mediocre-looking until the film editor cut clips to make it appear more menacing. Ever since then, I figured my fall-back in life could be as an Oscar-winning major motion picture film editor who works with the likes of Steven Spielberg, just in case the whole “copywriter” thing didn’t work out.
I think what makes a kick-ass brand is a cohesive branding strategy with major attention to detail. A great example is Kate Spade, a distinct brand because of its commitment to bright colors, loud patterns, fun copy and unique marketing materials. Every bit of Kate Spade’s strategy is evident in everything the brand produces. The best brands think beyond the obvious tactics and follow through with their branding in everything they do. In short, they don’t just say what their brand believes, they live what their brand believes.
I’ve spent a lot of time on this one and I have to go with Costco as my bunker. It has everything I could need to live pretty comfortably: food, beds, clothes, weapons, TVs (if those are still working in a post-apocalyptic world). Worst case scenario, the zombies arrive and I have to fight them off on a riding lawn mower from aisle four.