6 Questions for Peter Meersman

Get to know Peter Meersman, BatesMeron’s new copywriter! His lifelong passion for creative writing coupled with his quirky pastimes makes him a perfect fit for our team. I see a group antiquing trip in our future…

I interviewed Peter as part of our 6 Questions feature—a series of one-on-one interviews with the folks we work with and admire. Sometimes we like to turn the tables and put our staffers in the hot seat—so you get to meet our team and see just how special they are.

1. We like to kick these interviews off with a little Spill the Bees. From a card drawn randomly: what is your least favorite word in the English language?

“Hella”, I usually like most 80’s slang, but this word is just a little cringe for me to read or hear.

2. As our new copywriter, what led you to your passion for writing?

While building my portfolio, I realized my biggest strength was my ability to be clever and bring product insights to life in succinct and resonating ways.

3. If you weren’t a copywriter, what would you be doing?

In the past, I’ve enjoyed being a radio DJ and imagine I’d still be pursuing that in some way.

4. As a branding agency, we’re always looking out for new inspiration. What brand do you think is really killing it right now?

Goodr Sunglasses is doing an excellent job expanding its brand of low-cost sunglasses in fun and unexpected ways. Their latest $10K sunglasses initiative was clever, and visiting their experiential giveaway this summer was memorable.

5. What are your hobbies outside of the world of copywriting & design?

Outside of copywriting, I’m an avid cyclist and race in competitive gravel and cyclocross events. I also brew kombucha and collect antiques, including radios, cameras, and more.

6. What do you do to combat writer’s block or get out of a creative funk?

When I need some inspiration, I’ll schedule a long bike ride to a coffee shop and then back home to help clear my head and reapproach work with a new perspective.