How ____ Got Its Name
Our brand naming process is very free-flowing. We welcome ideas from everywhere—news, pop culture, memories, school, stuff we see out the window—as we search for the perfect moniker for our [...]
Creative Lessons from Running
When I’m not sitting at my BatesMeron desk, writing headlines and blog posts, you can often find me running on Chicago’s lakefront path. I love running, and beyond giving me Beyoncé Legs (© Becka [...]
6 Questions for: Erin Pine
Erin Pine is a Senior Art Director at BatesMeron Sweet Design. In that role, she both develops her own creative designs and nurtures the work of the other designers on the BMSD team. She’s [...]
Internal Projects Don’t Have to Be a Suckfest
In all my years in project management, there is always one hurdle that seems to be constant: managing internal projects. Many companies handle some projects internally to save money and keep [...]
