When a high-end organic apparel store was no more than a seed, BatesMeron got the call to cultivate the concept. We developed a 50-page market research book that inspired the name Olive and a sophisticated identity to match—produced with post-consumer paper and soy inks, of course.

Everything about the Olive brand is unpredictable. In an industry saturated with gritty green hues, Olive adopted a rich palette of blues, browns and aquas. Where green competitors skimp on quality, Olive went responsibly luxe.

Even the ad campaign made headlines for its refreshing approach: a fashionably moderate message of “Closet Environmentalism.” The message resonated with customers and press alike.

When we tell people all about Olive, their first question is always “What does a bamboo shirt feel like?” That grew into a successful PR campaign that clothed half the newsrooms in Milwaukee.

The website carries that energy to the masses, with the logo growing wild and the brand design evolving into a rich background. batesmeron.com/client/olive

As in the store, product is king on the site. Luxurious apparel and home goods brands are described in tactile detail, while raw elements reinforce the message from behind the scenes. batesmeron.com/client/olive

The site also serves as an education resource, sharing the store’s mission along with some surprising facts—raising the brand above a simple store. Olive is an experience that only promises to grow with today’s upward environmental trends. batesmeron.com/client/olive