DESIGN AND CONQUER

AUTHOR   DISCIPLINE   SUBJECT
   

Todd Pierce

Todd is a whiz at taking direction and feedback from a billion different directions and turning it into something beautiful. Todd first realized he was destined for the world of design as a young kid in elementary school, where he often got in trouble for doodling in class. From there Todd took his doodling to Robert Morris University where he earned a BA in Graphic Design to go along with his BA in Communications. Part designer, part athlete, part picky eater—you won’t be surprised to find Todd playing soccer with his friends or avoiding lettuce at all costs.

Finding The Right Format | May 14, 2013

Todd Pierce  

Why have image files become so confusing these days? There are so many options: JPGs, TIFFs, GIFs, PNGs, etc. Most people feel that if they don’t have an extensive background in design it’s just too difficult to understand the difference….[more]

Ad Placement Faux Pas | February 26, 2013

Todd Pierce  

Since I work for a company that specializes in marketing, I pay more attention to ads than the average Chicagoan. For the most part I don’t spend more than about 3-4 seconds on any one ad, but lately I have…[more]

Color for Dummies | November 20, 2012

Todd Pierce  

What Is the Difference Between RGB, CMYK and Pantone Colors? At BatesMeron we work with a lot of clients who rely on us to not only design creative work but also complete their printing needs. We use our knowledge of…[more]

Making the Video: the Options Industry Conference | September 18, 2012

Todd Pierce  

It’s that time of year again, when we at BatesMeron get to help promote the annual meeting for the options industry—the Options Industry Conference. The Options Clearing Corporation (OCC) and the host exchange for the event—this year, the Chicago Board…[more]

The Lifecycle of a Successful Annual Meeting | May 15, 2012

Todd Pierce  

Here at BatesMeron, we work closely with several professional associations, such as the American Academy of Esthetic Dentistry (AAED), the American Osteopathic Association (AOA), the American Prosthodontic Society (APS) and the International Society of Appraisers (ISA). We partner with these associations to promote their membership…[more]

Enhancing Your Brand With QR Codes | October 11, 2011

Todd Pierce  

Have you been noticing more and more quick response (QR) codes on the El, window panels and checkout counters? Well, there’s a good reason for that: QR codes are becoming one of biggest things in marketing today. They make it…[more]