NOW | THEN | NEWSLETTER

Putting Your Infographics to Work | April 9, 2013

Melanie Davis  

We’ve written before about how infographics are a powerful communication tool. They’re 30-40 times more likely to be viewed and shared than text alone, and they appeal to the visual learners that make up 65% of the population. We’re sure…[more]

6 Questions for: Dina Bertacchi-Sulkin | April 2, 2013

Becka Bates  

Dina Bertacchi-Sulkin is the Chief Operating Officer of epoints USA, a loyalty and rewards program that is launching in the U.S. after perfecting its platform in other markets around the world. As the lead marketing and operations mind at the…[more]

Aloha, Shirt | March 26, 2013

Fred Schaaf  

Dealing with the Chicago winter is always roughest when the rest of the country seems to be enjoying the spring while we in the Windy City are still bundling up and dealing with early morning temps in the teens. Adding…[more]

A Moving Target | March 19, 2013

Erin Pine  

The state of the housing market has been, and continues to be, a hot topic. It’s a hot topic in my personal life too because after years of waiting for the “right time to buy” I am closing on my…[more]

A Non-Gardener’s Guide to the Chicago Flower & Garden Show | March 12, 2013

Nina Altadonna  

As a rookie to the Chicago Flower & Garden Show, I’ll admit that I had no clue what to expect once I got there. Although I have been reading, writing and learning the ins and outs of what goes into…[more]

6 Questions for: Rich Eyre | March 5, 2013

Becka Bates  

Rich Eyre is a conifer collector turned nurseryman who has turned his passion into his own thriving business, Rich’s Foxwillow Pines Nursery. Rich has been participating in the Chicago Flower & Garden Show for over 25 years and has a…[more]

Ad Placement Faux Pas | February 26, 2013

Todd Pierce  

Since I work for a company that specializes in marketing, I pay more attention to ads than the average Chicagoan. For the most part I don’t spend more than about 3-4 seconds on any one ad, but lately I have…[more]

Go Read This Other Blog | February 19, 2013

BatesMeron  

Usually we are all about you reading this blog. But while we’d still like to be the top link in your Bookmarks folder, today we’re suggesting you check out a different blog—and we think you’ll love it. epoints USA blog…[more]

Treating the Valentine’s Day Flu | February 12, 2013

Melanie Davis  

Every year, when we’re just getting over the Holiday Season Fever, we come down with another marketing illness: the Valentine’s Day Flu. From January 1 to February 14, our airwaves, mailboxes and social networks are jammed with jewelry ads, chocolate…[more]

My Packaging Valentine | February 5, 2013

Fred Schaaf  

Super Bowl Sunday started off with a huge bang with the overnight surprise release of My Bloody Valentine’s long-overdue (22 years overdue) new album. The news popped on my phone during the night and by 6:00am I was watching the…[more]