...13-05-14
Finding The Right Format ...
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| AUTHOR | DISCIPLINE | SUBJECT | ||
writing |
Buh-Bye, Baby Bump: The Banished Words of 2012 | September 11, 2012
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Earlier this year, Lake Superior State University published their annual list of “banished words.” The college accepts nominations each year for words and phrases people wish would disappear from the English language. The big winner for 2012 was “amazing,” which…[more] |
6 Questions for: Brad Farris | May 8, 2012
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Sometimes we’re so proud of our clients, we could burst. We get very close to them and their brands during the brand development process, and when we see them doing great work and achieving great things, it’s very personal to…[more] |
Tips of the Trade: Get a Good Online Dictionary | May 1, 2012
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Whether you’re a professional writer or just compose the occasional email, you need a good dictionary. One with a thesaurus. The dictionary is to make sure you’re spelling words right and words mean what you think they mean; the thesaurus…[more] |
Tumblr Gone Tablet | April 3, 2012
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If you’ve ever squinted at a blog on your Kindle Fire, you know that tablets aren’t a great reading environment for the blog format. Thanks to Pressly’s launch of a self-serve platform for bloggers (another reason to love Canada), any web publisher has…[more] |
6 Questions for: Julie Colbrese | March 6, 2012
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Sometimes we’re so proud of our clients, we could burst. We get very close to them and their brands during the brand development process, and when we see them doing great work and achieving great things, it’s very personal to…[more] |
Suri Cruise and the Secrets to Establishing Voice | February 28, 2012
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Picture from Suri’s Burn Book One of the most essential copywriting tasks is establishing voice. Voice is the personality and style of a body of writing. If you’re creating a brand from scratch, it’s important to establish a voice that…[more] |
“Steal” This Blog. | January 10, 2012
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I’ve spoken before of the fear some business owners feel when giving away “free” advice through blogs. I said, and still think, that the fear is unfounded. The benefits of sharing your knowledge far outweigh the potential that some nefarious…[more] |
The Coolest Letters of the Alphabet (from Q to U) | November 11, 2009
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A recent issue of Esquire magazine had a fun writeup in which it ranked the letters of the English alphabet in order of stylishness and popularity: G X T R Z F E O Q S V M C N Y P…[more] |
Speak Loudly and Carry a Big Blog | October 5, 2009
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In times of economic woe, many businesses are tempted to kill the lights to save on electricity. The inherent peril is that if your business operates in the dark, your customers will not see you or, worse yet, forget about…[more] |
The Great Healthcare Debate | September 21, 2009
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I know it may be too controversial to discuss here, but there’s a raging national debate that I need to weigh in on: “Healthcare” should be one word, not two. As a copywriter, my job is to write clear and…[more] |
