social media

6 Questions for: Dina Bertacchi-Sulkin | April 2, 2013

Becka Bates  

Dina Bertacchi-Sulkin is the Chief Operating Officer of epoints USA, a loyalty and rewards program that is launching in the U.S. after perfecting its platform in other markets around the world. As the lead marketing and operations mind at the…[more]

6 Questions for: Tony Abruscato | January 8, 2013

Becka Bates  

Tony Abruscato is the owner and director of the Chicago Flower & Garden Show, which makes him one of the go-to gardening gurus in the Midwest. Tony’s vision inspires the beautiful gardens that bloom at Navy Pier each spring, and…[more]

Lessons from Social Media Week | October 4, 2012

Melanie Davis  

Last week, Nina and I participated in Social Media Week. For the uninitiated, Social Media Week is a worldwide event where people come together to learn how to communicate effectively through social media. 36,000 people attended 1,050 events in 12…[more]

The Sweet & Sour of Tweeting | July 10, 2012

Nina Altadonna  

With a name as upbeat as Twitter and an action as adorable as tweeting, what could possibly ever go wrong when partaking in this sweet social media delight? A lot. Not to scare anyone off, but tweeting isn’t a child’s…[more]

The Cookie That Launched a Thousand Comments | July 3, 2012

Nina Altadonna  

Maybe it’s just me, but I couldn’t help noticing all the commotion Kraft Foods set into motion recently by posting a pro-LGBT picture of an Oreo on their Facebook wall. If you didn’t see the colorful post, or read any…[more]

May Marketing Roundup | May 22, 2012

BatesMeron  

Wedding season is upon us! Though we’ve been married to our beloveds, marketing and design, for quite some time, we find that our love only grows stronger over the years. Let us celebrate the union of great design and strategy…[more]

April Marketing Roundup | April 24, 2012

BatesMeron  

April showers bring May Flowers…and also another edition of our Marketing Roundup. Here are four articles that will shower you with marketing knowledge. Tweet, Update or Share? We wrote about infographics last week—here’s an infographic that helps you figure out which…[more]

Talk Is Cheap, Conversations Are Lucrative | March 27, 2012

Andrew Lewis  

Social Media: The Language of Your Clients. You don’t need flashy, big-shot advertising to bring in the bacon—or in Chipotle’s case, the burrito. Yes, while other fast-food franchises have been spending millions on traditional advertising, Chipotle has managed to make…[more]

Pinterest for Business | February 14, 2012

BatesMeron  

Pinterest: if you’ve heard of the site, you probably think of it as a place for virtual window shopping, DIY crafts and planning weddings to grooms who may or may not exist. But don’t write this new social media site…[more]

New Company Pages, New Opportunities | November 29, 2011

BatesMeron  

Are you on LinkedIn? Is your company? LinkedIn recently enhanced the functionality of its company pages, making LinkedIn a more powerful brand-building tool. If you haven’t been using LinkedIn to promote your company, now’s a great time to start. With…[more]