...13-05-21
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| AUTHOR | DISCIPLINE | SUBJECT | ||
marketing |
6 Questions for: Jean O’Brien | May 7, 2013
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Jean O’Brien is the Marketing Communications Manager at the American Osteopathic Association, the main representative organization for osteopathic physicians in the United States. Jean takes the lead when it comes to overseeing multiple projects and people, finding a way to…[more] |
I Don’t Always Buy Things Because of the Marketing, But When I Do, I Buy These Things | April 23, 2013
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One fine day in the office, our fearless leader Becka mentioned that she wanted to start watching Game of Thrones. This was somewhat surprising because Becka has not been into similar shows with throwback settings and backstabbing intrigue. She’s tried…[more] |
6 Questions for: Dina Bertacchi-Sulkin | April 2, 2013
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Dina Bertacchi-Sulkin is the Chief Operating Officer of epoints USA, a loyalty and rewards program that is launching in the U.S. after perfecting its platform in other markets around the world. As the lead marketing and operations mind at the…[more] |
A Moving Target | March 19, 2013
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The state of the housing market has been, and continues to be, a hot topic. It’s a hot topic in my personal life too because after years of waiting for the “right time to buy” I am closing on my…[more] |
Ad Placement Faux Pas | February 26, 2013
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Since I work for a company that specializes in marketing, I pay more attention to ads than the average Chicagoan. For the most part I don’t spend more than about 3-4 seconds on any one ad, but lately I have…[more] |
Go Read This Other Blog | February 19, 2013
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Usually we are all about you reading this blog. But while we’d still like to be the top link in your Bookmarks folder, today we’re suggesting you check out a different blog—and we think you’ll love it. epoints USA blog…[more] |
Treating the Valentine’s Day Flu | February 12, 2013
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Every year, when we’re just getting over the Holiday Season Fever, we come down with another marketing illness: the Valentine’s Day Flu. From January 1 to February 14, our airwaves, mailboxes and social networks are jammed with jewelry ads, chocolate…[more] |
Pushing for Oscar | January 22, 2013
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I would be lying to you if I said I have never dreamed of winning an Oscar for my undiscovered movie talents, and I would be flat-out in Pinocchio mode if I said I haven’t practiced my future acceptance speech—more…[more] |
My Letter from Michelle | September 4, 2012
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Before you read any further, a disclaimer: this is not a post about politics. This is not about which party is better or who should win the election or whether or not insert candidate’s name here is a raving idiot….[more] |
August Marketing Roundup | August 14, 2012
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USA! USA! USA! Sorry, we’re having a hard time letting go of the Olympics. To ease our Olympic withdrawal, we turned to our other obsession, marketing, and found you some of the most interesting and useful marketing news making its…[more] |
