...13-05-14
Finding The Right Format ...
© 2013 BatesMeron Sweet Design. All Rights Reserved.
| AUTHOR | DISCIPLINE | SUBJECT | ||
campaigns |
6 Questions for: Tony Abruscato | January 8, 2013
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Tony Abruscato is the owner and director of the Chicago Flower & Garden Show, which makes him one of the go-to gardening gurus in the Midwest. Tony’s vision inspires the beautiful gardens that bloom at Navy Pier each spring, and…[more] |
My Letter from Michelle | September 4, 2012
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Before you read any further, a disclaimer: this is not a post about politics. This is not about which party is better or who should win the election or whether or not insert candidate’s name here is a raving idiot….[more] |
Marketing with Memes | July 25, 2012
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When an advanced alien race discovers the ruins of our civilization and studies our culture, they’ll probably declare our time as the Age of the Memes. Memes are everywhere nowadays. They’ve crawled out of their birthplaces on Internet message boards…[more] |
The Cookie That Launched a Thousand Comments | July 3, 2012
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Maybe it’s just me, but I couldn’t help noticing all the commotion Kraft Foods set into motion recently by posting a pro-LGBT picture of an Oreo on their Facebook wall. If you didn’t see the colorful post, or read any…[more] |
Point/Counterpoint: Will JC Penney’s Pricing Revolution Work? | May 29, 2012
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Retail giant JC Penney recently embarked on a bold new way of doing business. And like other pioneers, such as Everest explorers, Oregon Trail immigrants and that poor monkey we shot into space, they’re finding that being on the cutting…[more] |
The Lifecycle of a Successful Annual Meeting | May 15, 2012
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Here at BatesMeron, we work closely with several professional associations, such as the American Academy of Esthetic Dentistry (AAED), the American Osteopathic Association (AOA), the American Prosthodontic Society (APS) and the International Society of Appraisers (ISA). We partner with these associations to promote their membership…[more] |
6 Questions for: Charlie Baase | April 10, 2012
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Sometimes we’re so proud of our clients, we could burst. We get very close to them and their brands during the brand development process, and when we see them doing great work and achieving great things, it’s very personal to…[more] |
March Marketing Roundup | March 20, 2012
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For this month’s Marketing Roundup, we have something old, something new, something borrowed and something basketball. (Sorry, not a lot of fascinating blue-related marketing articles going around!) Retro Ads in Newsweek’s Mad Men Issue Top brands are celebrating the return…[more] |
Choose Your Own Ad Adventure | January 31, 2012
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A few months back, The New York Times wrote about users picking their own ads on Hulu: “This month, Hulu introduced a format that gives users the option of clicking an “ad swap” button after a commercial begins and choosing…[more] |
A Big F@#$in Translation Mistake | January 17, 2012
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For your laugh and dropped jaw of the day, check out this post from Gawker about a Japanese department store’s—well, let’s say unconventional—promotional campaign. While this is pretty much your worst-case translation scenario, translation issues are by no means confined…[more] |
