Melissa Leonard

Design flows through Melissa’s veins. Growing up in an artistic family steered Melissa in the direction of design. She loves the tactile nature of designing for print and the “anything goes” freedom of designing for web. She enjoys illustrating, and even takes drawing and painting classes in her spare time. During those few precious months when the snow has melted and the sun is out, you can find this avid music lover biking around town with her daughter, Jaiden.

Toddler Toy or Modern Icon? Examining USA Today’s New Logo | September 25, 2012

Melissa Leonard  

USA Today got a facelift for its 30th. Last week, the newspaper unveiled a bold logo and layout redesign in an effort to stand apart from its competitors and entice more advertising and sales. I absolutely agree that it was…[more]

Collaboration That Works | June 19, 2012

Melissa Leonard  

Recently BatesMeron was tasked with developing the 2012-2013 Seed & Vegetative Catalog for Sakata, an independent breeder of premium bedding plants, pot crops and cut flowers. Our heads were filled with snapdragons and daisies for months, but after diligent planning…[more]

Design in the Real World: The Chicago Flower & Garden Show | March 13, 2012

Melissa Leonard  

Talk of our winter…or rather, lack of winter this year in Chicago has gotten a lot of buzz over the past few weeks. But here at BatesMeron, we’ve been in the spring spirit since last July, when our campaign for…[more]

Stock Photos: Searching for the Holy Grail | September 27, 2011

Melissa Leonard  

In the best designs, all elements work seamlessly together to create unity and coherence—the color palette, font, photography and overall layout function as pieces of one unit to deliver the message at hand. Of those elements, visual imagery is very…[more]