DESIGN AND CONQUER

AUTHOR   DISCIPLINE   SUBJECT
   

Clint May

Clint is our go–to guy for meaningful design and obscure trivia. With ten years experience in beautifully and effectively articulating clients’ brands, Clint has an endless supply of techniques, tactics and tricks of the trade in his back pocket. Pragmatic and folksy (he is Iowan, after all), Clint’s philosophy can be summed up by his favorite expression: “We find a way, or make one.”

“Steal” This Blog. | January 10, 2012

Clint May  

I’ve spoken before of the fear some business owners feel when giving away “free” advice through blogs. I said, and still think, that the fear is unfounded. The benefits of sharing your knowledge far outweigh the potential that some nefarious…[more]

Judging by the Covers | February 7, 2011

Clint May  

Practically speaking, the size of something is one of the most critical and foremost concerns for a designer beginning a new project. What one designs for a postage stamp is far different than what one might design for, say, the…[more]

Won’t You Light Your Candle? | March 18, 2010

Clint May  

Recently a piece of packaging came to me from Baxter of California. Having not had much experience beyond their facial products, I read with wry amusement this statement that wrapped in large sans-serif text around the box: This is a…[more]

Solid Roots for Beautiful Growth | January 5, 2010

Clint May  

In the early part of the summer of 2009, Plug Connection (one of BatesMeron’s oldest and dearest clients) came to us with a need to redesign a website for their popular brand, Organiks. This would go far beyond a superficial reskinning of…[more]

A Time for Reflection | November 30, 2009

Clint May  

Trends come and go in the world of style, and they are…ahem…reflected in the world of design, sometimes to the point of nauseating. A lot of times these trends are driven by technology—as soon as a new ability is made…[more]

Speak Loudly and Carry a Big Blog | October 5, 2009

Clint May  

In times of economic woe, many businesses are tempted to kill the lights to save on electricity. The inherent peril is that if your business operates in the dark, your customers will not see you or, worse yet, forget about…[more]

Type, casted | September 1, 2009

Clint May  

I once saw a skit called “Font Gang Wars”. In the production, gang members forwent guns in favor of fonts, yelling wicked barbs of Comic Sans! and Lucida Calligraphy! and wielding sharp serifs to wound and maim their adversaries. I…[more]