...13-05-14
Finding The Right Format ...
© 2013 BatesMeron Sweet Design. All Rights Reserved.
| AUTHOR | DISCIPLINE | SUBJECT | ||
Marketing |
Finding The Right Format | May 14, 2013
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Why have image files become so confusing these days? There are so many options: JPGs, TIFFs, GIFs, PNGs, etc. Most people feel that if they don’t have an extensive background in design it’s just too difficult to understand the difference….[more] |
Stomping the Runway of Victory | May 9, 2013
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Back in 2011, BatesMeron began working with Flower Show Productions to develop the promotional campaign for the 2012 Chicago Flower & Garden Show. And since the theme was “Hort Couture,” we had fun pulling inspiration from our inner-fashionista selves. We…[more] |
6 Questions for: Jean O’Brien | May 7, 2013
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Jean O’Brien is the Marketing Communications Manager at the American Osteopathic Association, the main representative organization for osteopathic physicians in the United States. Jean takes the lead when it comes to overseeing multiple projects and people, finding a way to…[more] |
I Don’t Always Buy Things Because of the Marketing, But When I Do, I Buy These Things | April 23, 2013
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One fine day in the office, our fearless leader Becka mentioned that she wanted to start watching Game of Thrones. This was somewhat surprising because Becka has not been into similar shows with throwback settings and backstabbing intrigue. She’s tried…[more] |
Putting Your Infographics to Work | April 9, 2013
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We’ve written before about how infographics are a powerful communication tool. They’re 30-40 times more likely to be viewed and shared than text alone, and they appeal to the visual learners that make up 65% of the population. We’re sure…[more] |
6 Questions for: Dina Bertacchi-Sulkin | April 2, 2013
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Dina Bertacchi-Sulkin is the Chief Operating Officer of epoints USA, a loyalty and rewards program that is launching in the U.S. after perfecting its platform in other markets around the world. As the lead marketing and operations mind at the…[more] |
A Moving Target | March 19, 2013
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The state of the housing market has been, and continues to be, a hot topic. It’s a hot topic in my personal life too because after years of waiting for the “right time to buy” I am closing on my…[more] |
Ad Placement Faux Pas | February 26, 2013
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Since I work for a company that specializes in marketing, I pay more attention to ads than the average Chicagoan. For the most part I don’t spend more than about 3-4 seconds on any one ad, but lately I have…[more] |
Go Read This Other Blog | February 19, 2013
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Usually we are all about you reading this blog. But while we’d still like to be the top link in your Bookmarks folder, today we’re suggesting you check out a different blog—and we think you’ll love it. epoints USA blog…[more] |
