...13-05-21
Remember That Commercial? ...
© 2013 BatesMeron Sweet Design. All Rights Reserved.
| AUTHOR | DISCIPLINE | SUBJECT | ||
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Remember That Commercial? | May 21, 2013
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The other day, while watching TV with my roommate, a commercial with the cute and well-known Pillsbury Doughboy came on. We both laughed at the 30-second spot…but for different reasons. The ad I’m referring to features a giggling Pillsbury Doughboy…[more] |
Finding The Right Format | May 14, 2013
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Why have image files become so confusing these days? There are so many options: JPGs, TIFFs, GIFs, PNGs, etc. Most people feel that if they don’t have an extensive background in design it’s just too difficult to understand the difference….[more] |
Aloha, Shirt | March 26, 2013
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Dealing with the Chicago winter is always roughest when the rest of the country seems to be enjoying the spring while we in the Windy City are still bundling up and dealing with early morning temps in the teens. Adding…[more] |
How to Build a Meaningful Brand | January 3, 2013
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Before we can craft the perfect tagline or design a logo that fits your brand like a glove, we first need to discover who your brand is. To do this, our creative team takes time in the development process to…[more] |
Inspiration vs. Imitation | December 18, 2012
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I’m sure most designers notice this type of thing all the time, but I have been seeing a LOT of it lately—an extreme overabundance of a few popular design elements/treatments. And it’s got me thinking….is this just part of a…[more] |
Holiday Cards & Wrappings Guide | December 4, 2012
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Our conference room has looked a little bit like Santa’s workshop for the past week as we assemble holiday gifts for our clients, complete with cards designed by little old us. We’ve also had the chance to design some holiday…[more] |
6 Questions for: April Herring | November 27, 2012
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April Herring is the New Product Development and Marketing Manager at Pacific Plug & Liner. Consider that PP&L grows enough young plants to fill their 250,000-square-foot facility, and let your mind boggle at the product development and marketing heavy lifting…[more] |
6 Questions for: Diane Yetter | October 30, 2012
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Diane Yetter, CPA, MST is the president and founder of YETTER, a sales tax consulting and tax technology firm in business since 1996. But that doesn’t encompass everything she does. Diane is a strategist, advisor, speaker and author in the field of…[more] |
Brand Evolution | October 23, 2012
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A Relevant and Refreshing Conversation with Your Customers Understanding the importance of remaining different and exciting, some of the most iconic brands have been known to refresh their image. Most recently, Wendy’s has replaced their logo and tagline for the…[more] |
6 Questions for: Rachel Walsh | October 2, 2012
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Rachel Walsh, CMP is a Senior Account Coordinator at Sentergroup, a management consultancy that helps non-profits, associations and foundations prosper by providing administrative, operational, marketing, communications, financial and meeting and events expertise. Rachel’s own skill lies within meetings and events….[more] |
