...13-05-14
Finding The Right Format ...
© 2013 BatesMeron Sweet Design. All Rights Reserved.
| AUTHOR | DISCIPLINE | SUBJECT | ||
Finding The Right Format | May 14, 2013
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Why have image files become so confusing these days? There are so many options: JPGs, TIFFs, GIFs, PNGs, etc. Most people feel that if they don’t have an extensive background in design it’s just too difficult to understand the difference….[more] |
Stomping the Runway of Victory | May 9, 2013
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Back in 2011, BatesMeron began working with Flower Show Productions to develop the promotional campaign for the 2012 Chicago Flower & Garden Show. And since the theme was “Hort Couture,” we had fun pulling inspiration from our inner-fashionista selves. We…[more] |
6 Questions for: Jean O’Brien | May 7, 2013
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Jean O’Brien is the Marketing Communications Manager at the American Osteopathic Association, the main representative organization for osteopathic physicians in the United States. Jean takes the lead when it comes to overseeing multiple projects and people, finding a way to…[more] |
I Don’t Always Buy Things Because of the Marketing, But When I Do, I Buy These Things | April 23, 2013
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One fine day in the office, our fearless leader Becka mentioned that she wanted to start watching Game of Thrones. This was somewhat surprising because Becka has not been into similar shows with throwback settings and backstabbing intrigue. She’s tried…[more] |
The Boomerang Effect | April 15, 2013
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BatesMeron often gets boomerang calls from potential clients. What are boomerang calls? That’s when someone gives us a call or meets with us, tells us their website needs and then finds out that the cost will be much more than…[more] |
Putting Your Infographics to Work | April 9, 2013
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We’ve written before about how infographics are a powerful communication tool. They’re 30-40 times more likely to be viewed and shared than text alone, and they appeal to the visual learners that make up 65% of the population. We’re sure…[more] |
