Late one fateful night in
2005, Becka—fed up with
a broken system—channeled
her frustration into a
10–page manifesto.

Shachar then took this raw writeup and broke it down into six fundamental principles. And BatesMeron was born.

1. Be who you say you are. 90% of business is just honoring your promises.
2. Be honest. Candor shows respect, and saves everyone a lot of time.
3. Trust people to do what they do best.
4. Perform your profession with passion.

5. Treat every vendor as you want your clients to treat you.
6. Every aspect of the creative must serve the client’s business.

At BatesMeron, we live and breathe these principles, and seek out others—clients, partners, employees—who do the same. It’s how we create brilliant campaigns and prosperous relationships. It’s how we design + conquer.